Net Fusion

The future of software is free

Microsoft has to change.

By: Gaith S

The internet has allowed the introduction of new model of software which is web based, or Software as a service SaaS, where in order to use an  application all you need is internet connection and a browser and you do not need to download any thing on the PC.

SaaS is evolving, Google introduced Google’s apps which are documents and spread sheet,  documents which are a web based word processor based in technologies developed by writely a company which Google bought last year, now Google offers its document and spread sheet web based applications for free, a direct attack against Microsoft’s office.

Google’s business model is to offer these apps for free making money from advertising, and to make money it might do the same why it did with Gmail: a spider reads the content of the do

المزيد

Gaith  S.

Google announced the testing of a new pay-per-action, or PPA, advertising product ton March 21, this represent a great evaluation on the online advertising model.

 Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a sale, or a pageview, after a user has clicked on your ad on a publisher’s site. You’ll define an action, set up conversion tracking, and create ads that publishers in the Google content network can then choose to place in new ad units on their site.

 It is a well know fact that Google controls so much of the online advertising market that just about anything they do in advertising has real consequences around the Internet.

Until now, Google has primarily sold cost-per-click, or CPC ads. Advertisers pay a fee when someone on Google or a Google partner site clicks on the ad and is delivered to a web page designated by the advertiser. Mostly this is contextual ads, where Google place ads according to search key words or key words that are related to the ad or the content of affiliated websites in its Advertisers program adsens. And for advertisers to get an ad placed in a certain key word they have to bed on that key word.

 Advertisers would like PPA because they only pay when a potential customer is in their hands. They don’t like CPC it becau

المزيد